Collaboration – Relationships

Collaboration – Relationships

Enable Collaboration and Relationships Written by Matt Foulger. Originally posted on HootSource. Enable Collaboration and Relationships Executives seem to be listening. IBM’s worldwide survey of 1700 CEOs reveals that business leaders see customer centricity and employee engagement as integral aspects of the same transformative mission. According to the report’s authors, CEOs now see technology primarily as an […]

Company Thought Leaders

Company Thought Leaders

Don’t Keep Your Thought Leaders Hidden Written by Matt Foulger. Originally posted on HootSource. Embrace your Inner Thought Leaders Follower and friend counts are only part of the story. When the impact of their social messaging is considered, employee advocates look like marketing powerhouses. The Edelman Trust Barometer reveals that 50% of the international public consider employees […]

Employee Evangelists

Employee Evangelists

Employees Are Your Best Advocates Written by Matt Foulger. Originally posted on HootSource. Anatomy of a Brand Advocate Invested in your brand’s success Willing to defend your company Aligned with your core objectives In social media, there is nothing more powerful than someone advocating for your brand. Advocates give their friends, families and colleagues trusted advice that […]