AdWords

What is Google AdWords?

Google AdWords

Goodle AdWords is Google’s pay-per-click (PPC) advertising platform that enables businesses to create ad campaigns on Google properties.

Google AdWords uses a paid search advertising model, in which users bid on the keywords they want to have trigger their sponsored ads. Your AdWords ads are then displayed alongside search results on Google when someone uses one of your keywords in their search query.

Contact us for a Free $100 Credit for new AdWords customers! Minimum $25 purchase required.

 

We offer 2 solutions…

1) Professional AdWords Management

For businesses who want better results from AdWords and other PPC campaigns, but don’t have the time, patience, skill, or desire to do it themselves. We understand the value of having a high Click-Through-Ratio and strong Quality Score, more importantly we understand the importance of ROI. Our priority is to increase your lead flow and lower the cost per conversion. Contact us for a free analysis of your current campaign and quote.

We can also help with SEO services to help you get a better page rank so you don’t have to use ads to be on page one.

2) One-On-One AdWords Training

Learn how to successfully setup, manage, and optimize your own AdWords campaigns, there’s no better option then our live one-on-one training sessions. For businesses who want better results from AdWords, and DO have time and patience to devote to learning and managing their own PPC campaigns in-house.

Whether you’re new to AdWords, or have been doing AdWords for years…we’ll show you the right way to setup your campaigns for your specific business. (FREE RESOURCES BELOW)

Google User Data

Common Concerns:

My Business Is Too Small.

Even though your business is small, you still have customers who are searching online. AdWords lets you select by geography – down to only a few miles of your business – so you can reach a very targeted population.

My Marketing Budget Won’t Allow For It.

With AdWords, you set the budget you want and pay only when someone clicks on your ad. If you have no budget, you may want to start with Google+ Places. Google+ Places gives you control over how your business is listed online, lets you include special offers and upload photos and videos, and provides statistics on how people find your listing.

I Don’t Have Time To Monitor It.

It doesn’t take that long, and Google offers lots of online help. Visit the Keyword Tool for keyword suggestions and see the “Opportunities” tab for account-specific recommendations. Or, have someone on your team or from an agency like us monitor your campaigns for you.

I Don’t Know Anything About The Web.

Google has several resources that explain what online marketing can do for small businesses, including the Small Business Online Marketing Guide , Small Business Center,and AdWords Online Classroom.

Can I Tell How Well My Ads Are Doing?

To determine the profitability of your ads, use Conversion Tracking (in the “Campaign Management” tab in your AdWords account) to see which keywords are helping you meet your marketing goals. Google Analytics can show you how people found your website and let you track basic conversions so you can improve your return on investment.

1 March 2010 BIA/Kelsey consumer tracking study
2 Google research