Scaling Up Social Media Engagement

Scaling Up Social Media Engagement

Companies are Scaling Up Written by Matt Foulger. Originally posted on HootSource. How Companies are Scaling Up It’s important to know where your business stands before you head down the path towards broad social adoption across your employee base. But regardless of your industry, your company will eventually fall behind if it doesn’t formulate a plan for […]

Company Thought Leaders

Company Thought Leaders

Don’t Keep Your Thought Leaders Hidden Written by Matt Foulger. Originally posted on HootSource. Embrace your Inner Thought Leaders Follower and friend counts are only part of the story. When the impact of their social messaging is considered, employee advocates look like marketing powerhouses. The Edelman Trust Barometer reveals that 50% of the international public consider employees […]

Employee Evangelists

Employee Evangelists

Employees Are Your Best Advocates Written by Matt Foulger. Originally posted on HootSource. Anatomy of a Brand Advocate Invested in your brand’s success Willing to defend your company Aligned with your core objectives In social media, there is nothing more powerful than someone advocating for your brand. Advocates give their friends, families and colleagues trusted advice that […]