Free Digital Marketing Certifications are out there and with some of them come very worthy credentials. Here are 30+ Free Digital Marketing Certifications to get you started, plus hundreds of free courses.
Free Digital Marketing Certifications
The Google Ads certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads. You can earn the certification through Academy for Ads, Google’s online training program.
- Search Ads Certification
- Mobile Ads Certification
- Video Ads Certification
- Display Ads Certification
- Shopping Ads Certification
Grow your career or business at your own pace, with flexible and personalized Free Digital Marketing Certifications designed to build your confidence and help you thrive.
A certification is a great way to make your CV shine. It shows you’ve got genuine digital skills, and that you are motivated to learn: two essential qualities in today’s business world.
The Google Analytics Individual Qualification (IQ) is a demonstration of proficiency in Google Analytics that is available to any individual who has passed the Google Analytics assessment. … You can earn the certification through Academy for Ads.
This certification from YouTube, across 29 modules, incorporates channel growth best practices, platform strategies, and channel development techniques to help find success on YouTube and beyond.
Earn your Bing Ads accreditation. Get free training, and find out how to become a digital marketing expert through the Bing Ads Accredited Program.
Here’s what you’ll get:
- Use of our Accredited Professional badge.
- Placement in our member directory Opens in new window.
- An official printable certificate.
Comprehensive fundamentals training covering the full inbound methodology.
Social Media Certification
Build a social media marketing strategy that delights your customers and grows your bottom line.
Email Marketing Certification
Advanced lessons on managing a sustainable email marketing strategy.
Inbound Marketing Certification
Learn inbound marketing techniques that range from creating content and social promotion to converting and nurturing leads.
Content Marketing Certification
Learn how to build scalable, repeatable processes for creating and promoting content.
HubSpot Marketing Software Certification
Marketing software training and certification for HubSpot Marketing Platform users.
Sales Enablement Certification
Bridge the gap between marketing and sales teams with strategies and tactics from over 25 world-renowned leaders.
HubSpot Sales Software Certification
HubSpot CRM and HubSpot Sales software training and certification for HubSpot users.
Inbound Sales Certification
Inbound sales training for identifying and closing active and passive prospects.
Growth-Driven Design Certification
Agile web design and project management for marketers and web designers.
Offered in 10 15 min bite-sized modules, twitter flight school offers tailored content across different agency roles and functions, including senior leadership (for personal branding), account planning (to incorporate Twitter in media plan to influence key decision makers) and campaign management (to launch and optimize paid campaigns to drive business results)
Get an official badge to display in your email signature and a printable certificate.
Every good digital advertisement needs to lead somewhere and more often than not; it needs to lead to a landing page. Unbounce is one of the easiest ways to create an A/B test landing pages for your ads. It’s quickly becoming the industry’s favorite thanks to its simplicity and scalability. Additionally, Unbounce’s Facebook Pixel and Google Analytics code integration are seamless. The core concepts of landing pages are valid across the digital marketing, and this academy will teach you most of what you need to know.
Alison is a massive online learning community of more than six million registered users, with standards-based and certified courses offered absolutely free of charge. Developed by free online courses pioneer Mike Feerick, Alison was founded in 2007 and was the first MOOC (massive online open course) provider.
Today, you can take the free digital marketing course Diploma in E-Business to build skills in search optimization, Google Analytics and AdWords, campaign tracking and integration, revenue metrics analysis, digital measurement, and more.
Everything you find on eMarketing Institute is absolutely free. All the courses are 100% free. All our ebooks are 100% free. There are no hidden costs.
- Affiliate Marketing Certification
- Blogging Certification
- Content Marketing Certification
- Email Marketing Certification
- E-Commerce Certification
- Web Analytics Certification
- Search Engine Marketing Certification
- Social Media Marketing Certification
- SEO Certification
- Online Marketing Certification
Additional Low-Cost Certifications
Offered in 86 modules. Note that while all the courses can be accessed for free, you need to pay and schedule an exam if you want to get an officially recognized certificate from Facebook. Each exam costs $150. Since each certification requires two exams, getting a Facebook Blueprint Certification costs $300.
Hootsuite Platform Certification $99 USD
Are you an expert Hootsuite user? Have you completed the Hootsuite Platform Training Course? Take the exam and earn your official certification—proving your prowess to employers and clients.
Social Marketing Certification $199 USD
If you’ve completed the Hootsuite Social Marketing Course (or already know your stuff), take the exam and earn your official certification–demonstrating your knowledge to employers and clients.
Additional Free Digital Marketing Courses
There are a lot of free courses out there for digital marketing. In addition to the ones included in the certifications above, here are some good ones.
PPC University is a free educational resource, brought to you from the PPC experts at WordStream, to help you learn PPC. PPC, also known as pay-per-click marketing or paid search marketing, is a complicated topic, and there’s so much conflicting information out there, it can be overwhelming for beginners – and even for people who have been doing search marketing for years! That’s why we created PPC U, an organized, manageable framework of PPC courses to teach you the basics of paid search as well as more advanced PPC strategies, all in an easy-to-follow format.
NEW! PPC University now includes a course module on social advertising. In Social Ads 101, you’ll learn the ins and outs of social media advertising, including advice on optimizing a Facebook ad campaign, how to create successful Facebook ads, details on Facebook ad costs, the best targeting options in social advertising and more.
Constant Contact’s Social Media Quickstarter emphasizes opportunities to integrate email with social media marketing, to maximize the impact of both channels. In a series of step-by-step lessons, learners can study digital marketing tactics for Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, YouTube, blogging, and online listings and reviews sites. The way the courses are structured makes them perfect for beginner-level marketers, with components such as glossaries and how-to guides, combined with practical examples of the lessons at hand in action.
Additionally, there are hundreds of free digital marketing courses available through major colleges and universities. Check out our list of free continuing education options.