Online surveys are a great way to engage your audience and get feedback from them. You can use Free Survey Tools in any number of ways, including to find out what topics your readers want to learn more about. You can get product or customer service feedback. Conduct market research, and gauge employee satisfaction. In this post I focus on three survey providers that are priced right – FREE. If you need a more robust option, look into a paid premium provider.
Free Survey Tools vs Paid Survey Tools
Many factors should go into choosing a Survey tool. How often will I use it? Does it need to be complex? Does it need to look professional?
Free survey tools are often limited, but are ideal for occasional surveys with simple answers.
Many paid versions offer additional capabilities like:
Custom logo. Paid versions let you get rid of the tool’s logo and instead add your own.
Survey logic. Survey logic uses information from previous answers to dictate the following questions. For example: Do you have a car? If the user answers yes, the next question might ask what brand? If the user answers no, the brand question would be skipped.
Export data. Many tools won’t let you export your data unless you use the paid version.
More question types. Most free survey creators offer plenty of question options, like multiple choice radio buttons, drop downs, rating scales, etc. Usually paid versions offer even more options, like the ability to select multiple options in a drop down, star rankings, grids, etc.
Top 3 Free Survey Tools
Let’s explore the online survey tools in greater detail.
Probably the most well known name in the realm of online survey tools, Survey Monkey is an obvious contender.
In the free version, you’ll get:
- 10 questions
- 100 respondents
- 15 question types
- Light theme customization and templates
The system is well designed, pretty easy to use, and you can embed surveys.
The Basic plan is free but you get no data exporting. Paid versions start at $31/month, with more questions, more respondents, and other features.
How much does SurveyMonkey cost?
- The Basic plan is FREE.
- The Standard Monthly plan costs $37 a month.
- The Standard Annual plan costs $31 a month, billed annually.
- The Advantage plan costs $32 a month, billed annually.
- The Premier plan costs $99 a month, billed annually.
Typeform wins the championship belt for creative survey creation.
Typeform’s interface is elegant and its style is attractive, reflecting the company’s motto, “Asking questions should be easy, human, and beautiful.”
The free version, nicknamed the CORE plan, has a ton to offer, including:
- 10 questions
- Unlimited answers
- 100 Respondents
- Data export
- Custom design themes or choose from templates
- Basic reporting
These are some pretty great features to find in a free version. While logic jumps aren’t available for BASIC users, you can pipe respondent answers into the text of your survey (for example, if a user gives their name, you can call them by name in the following questions).
The Pro version, for $30/month, includes payment fields, a calculator feature for scoring and pricing, options to send respondents follow-up emails, etc.
With a beautiful design and hefty capabilities even in the free version, Typeform is definitely worth checking out.
Google Forms is another feather in the cap of the wonder that is Google.
Google form tools
Some awesome features of Google Forms:
- Unlimited surveys
- Unlimited respondents
- Survey answers and data are automatically collected in Google Spreadsheets
- Lots of theme options
- Add your own custom logo
- Add images or videos
- Skip logic and page branching
- Imbed survey into emails or website
- Add collaborators
Google Forms is the only free online survey tool that provides free skip logic, which is pretty awesome. This is probably the best pick for FREE!