This is the Ultimate Free SEO Tools list. More Free SEO Tools listed here than any other place on the internet.
Ultimate List of 131 Free SEO Tools A-Z
Analyze entire websites with ease – check for broken links and redirects, internal linking and anchor text, link juice flow, SEO for pages and the phrases they target, duplicate titles, headers and content with more.
Checks website responsiveness by showing you how it looks on a desktop, laptop, tablet, and mobile.
The auto-suggest results provided by Google & Bing are a goldmine of insight for today’s marketers. As you type you are presented with an aggregated view of the questions & therefore a hint of the motivations & emotions of the people behind each search query. It’s perhaps one of the best but most underutilized sources of research for content ideas.
SEO crawling software. A great free alternative to Screaming Frog. Integrates with Excel and Google Drive. Only available for Windows.
Bing’s official suite of tools for webmasters. Very similar to Google Webmaster Tools. Add a sitemap, identify issues with web pages, etc.
Most people use Bitly for URL shortening, but the real power of this platform comes from its analytics.
This is a great resource to see what websites are built with for free. Find out what servers, widgets, and platforms were used to build any website. Individual site lookups are free forever.
Use the word count tool to check the number of words used inside the body of a web page. Submit multiple URLs and the tool will automatically extract all the text/content inside the HTML body tag for every single page.
Finds the most linked‐to and shared content in any niche, along with your competitors best‐performing content.
Free tools to find link opportunities, conduct link research or automate link building tasks.
CanIRank is the first SEO software using AI to give you specific action recommendations rather than just data. For every recommendation, get detailed DIY instructions or delegate to an SEO consultant with just one click.
Google Chrome’s built‐in web page debugging tool. Use it to debug page speed issues, improve web page rendering performance, and more. From a technical SEO standpoint, it has endless uses.
1,142,228 websites depend on Clicky to monitor, analyze, and react to their traffic in real time.
Test, Analyze and Optimize your website. Web Performance, SEO, Security, Quality and more. Website Speed Test and Quality Check for Free.
The Google AdWords keyword generator is a free keyword tool that enables you to automatically generate new combinations from several lists of keywords and thereby to place AdWords ads in a more targeted way using phrases, for example.
Missing or incorrect local online directory listings may lead to your business not being found online. Get your free scan now and maximize your visibility while building more business.
This extension for Chrome not only helps you find important broken links but also tells you if the links point to an available domain.
The Ultimate Link Building Helper. Use our collection of SEO footprints to build links fast.
Free tools for creating and sharing infographics. The templates allow anyone to create a professional-looking graphic.
The Keyword Mixer allows you to quickly generate 100s and even thousands of keyword variations by entering in a few options and some lists of words to mix.
The ultimate Google+ directory that’s great for research, outreach, and link building. Sort by keywords, profession, country, and more.
Firebug is a Firefox extension for web dev and technical SEO to help you inspect elements of code, code mockups live into the browser, and more.
Twitter Analytics: Find, Analyze, and Optimize for Social Growth
The largest search engines like Google heavily weight its Search Engine Results Pages (SERP) towards the anchor text of links to a page. Add anchor text links in your press release, this function very easy to be used.
Infinite scroll in this Chrome extension for Google search results and a lot of other improvements to your browser experience.
Monitor the web for interesting new content. Set up alerts today.
The most popular of all the analytics tools available, Google Analytics continually innovates and sets the standard.
This free reporting tool from Google, allows you to create and share amazing reports. One of the most beneficial things about Data Studio is that you can pull data from many different sources, making it a one-stop-shop for all your SEO reporting needs.
Enter a seed word, and keyword suggestions will start pouring in, along with estimates of average monthly searches. The tool provides many synonyms or similar searches to the seed keywords you provide.
Google Map Maker allows you to contribute to public map information, which may be shared and incorporated into Google Maps.
Test how easily a visitor can use your page on a mobile device. Just enter a page URL to see how your page scores.
Google PageSpeed Insights is a website speed test tool that grades your website on a scale of 1 – 100. The higher the number the better optimized your site is. Anything above an 85 indicates that your website is performing well. PageSpeed gives you reports for both the desktop and mobile versions of your site.
Google public data offers a great starting point for content research, infographics, and more.
This tool helps you visualize how your site may appear in search and teaches you how to influence different appearance elements. It allows you to pull data on your top search queries, pages, countries, devices, and more over the last 90 days. It also can inform you of different errors that occur from website crawls and suggests different HTML improvements.
Google Search works hard to understand the content of a page. You can help us by providing explicit clues about the meaning of a page to Google by including structured data on the page. Structured data is a standardized format for providing information about a page and classifying the page content; for example, on a recipe page, what are the ingredients, the cooking time and temperature, the calories, and so on.
Google Trends shows changes in search volume for different topics, search terms, and entities. Mastering this tool can keep your content current and one step ahead of the competition. For search marketing, it just makes good sense to analyze changes in search query behavior.
Google Webmaster remains a must-have resource for diagnostic and health tools for site owners.
Your writing, at its best. More than a spellcheck, Grammarly makes sure everything you type is clear, effective, and mistake-free.
Industry‐leading tool for analyzing the loading speed of your website. It also gives actionable recommendations on how to make your website faster.
Write Headlines That Drive Traffic, Shares, And Search Results
Over 50 free SEO tools to improve traffic and website quality in search engines. With the help of these tools, you will significantly improve the speed and performance of your site.
Improves the clarity of your writing by highlighting difficult to read sentences, “weak” words, and so forth. A must‐have tool for bloggers.
This is a reverse image search that finds where your images have been used around the internet. Basically, that means that instead of using words to search for an image, it uses images to search for a location on the web instead.
A great free Infographics resource that allows you to easily create graphics and data visualizations.
With I Search From you can simulate using Google Search from a different location or device, or perform a search with custom search settings. It’s useful for searching Google as if you were somewhere else, as well as for SEO & SEA testing.
These free tools include some of the best internet marketing tools in the business. You will find some of the tools that can be used to help analyze your website and get an accurate picture of what needs to be improved. Use our online tools, free of charge, and improve your website today!
This generator can be used to create, build, or generate (call it what you will) structured data markup in the form of JSON-LD that can be injected into the head or footer of your site to improve visibility to the search engines. It uses Schema.org markup
Persistent Connection enables the connection between a client and server to stay open, allowing the transfer of multiple files over a single connection. This helps speed up your website because the client only needs to go through the process of connecting to the server once. Faster websites are always good for your SEO.
Keyword research made easy. Find related keywords for any topic. Write more relevant content and get better rankings in Google.
Use our Keyword Combination Generator to mix and match & create keyword phrases. Perfect for keyword research & analysis. Best of all its free! Download and take the CSV data with you for free. Shuffle keyword order, [exact match] keyword, ‘phrase match’ keywords, +Broad +Modified keywords.
The Reddit Keyword Research Tool.
Free search volume, CPC & competition data for almost all the keyword research tools out there!
Keywords Toaster designed for accomplishing daily PPC & SEO tasks. 4 keywords tools included in one app:
- Wrapper (keywords PPC wrapper)
- Mixer (keywords permuter and combiner)
- Typoer (typos generator)
- Inspirer (ideas generator)
Free keyword research tool Get hundreds of keyword suggestions for FREE!
Keywordtool.io is especially useful for long-tail keywords that won’t show up in the Google Keyword Planner, because of the low search volume.
Find the best keywords and phrases for on-page optimization. Identify the keywords and key phrases your competitors use. Updated daily – Export data to CSV files – 90 million keywords!
The Social Media Optimization (SMO) tool will analyze your markup code for Facebook’s Open Graph protocol, Google+ Authorship, LinkedIn, and Twitter’s Summary card data. The results represent a rough approximation of what your site will look when shared via Social Media buttons.
Kraken.io is a robust, ultra-fast image optimizer and compressor with best-in-class algorithms. We’ll save you bandwidth and storage space and will dramatically improve your website’s load times.
Find long tail keywords with low SEO difficulty. KWFinder is an easy-to-use keyword research tool bringing perfect keyword ideas.
Linkio makes it easy to know what anchor text to build next by analyzing all your existing backlink data. It takes just seconds to go from analysis to having an anchor text profile plan that you can feel confident with.
The most comprehensive FREE SEO service. Free website analysis, free keyword suggestions, free SEO analytics, free backlink checker.
Generate LSI Keywords That Google LOVES. Get the most profitable semantically related keywords for all your SEO & paid marketing need.
Get your SEO Report Now! It’s free! Knowing your site’s SEO issues is the first step in improving your traffic & rankings.
Matomo is the only analytics platform that gives you full control over your data and more:
- Free open-source software
- 100% data ownership
- User privacy protection
- User-centric insights
- Customisable and extensible
- Easy to use
- No data limits
Merge words, fast and easy. Use it for domain registrations, Google Adwords, whatever. Type your keywords in the 3 boxes and press Merge! Or load some sample data (Domaining, Linkbuilding, AdWords)
Mike’s Marketing Tools offer instant, unlimited access to 11 exclusive SEO tools and marketing tools. 100% FREE! No CAPTCHAs. All tools work – we test them regularly.
Free Moz Tools. Try the best free tools for link building and analysis, keyword research, webpage performance, local listing audits, and more!
- Target with Keyword Explorer
- Research with Link Explorer
- On-page Metrics with MozBar
- Check My Business Listing
- Manage Permissions with My Business Console
- Research Categories
- Test drive the full toolset with higher limits and more features with Moz Pro.
- Get free exclusive content
- Get free targeted traffic
- Get new fresh perspective
Open Link Profiler is a nifty little tool that gives you incredible data about your backlink profile. It’s a browser tool, so there’s no need to download. All you have to do is head to their website and enter your domain name:
Get Google PageSpeed Reports directly to your inbox, every week, for FREE.
A free SEO tool to help you investigate whether you’ve been impacted by Google’s algorithm updates.
Pingdom is probably one of the more well-known websites speed test tools. Their reports are divided into four different sections which include a waterfall breakdown, performance grade, page analysis, and history.
Source Code Search Engine. Find any alphanumeric snippet, signature or keyword in the web pages HTML, JS and CSS code. The ultimate solution for digital marketing and affiliate marketing research, PublicWWW allows you to perform searches this way, something that is not possible with other regular search engines.
Free Search Engine Ranking Checking Tool for Firefox.
Open source “DIY” SEO tools built into Google Sheets.
This tool is used to identify your anchor text diversity and highlight those areas where you are at risk for anchor text over optimization. If you find that you are over optimized for specific keywords or keyword phrases, you should consider modifying the anchor text of specific links to focus more on your brand or remove backlinks that are using that specific anchor text.
This robots.txt checker is a “validator” that analyzes the syntax of a robots.txt file to see if its format is valid as established by Robot Exclusion Standard (please read the documentation and the tutorial to learn the basics) or if it contains errors.
Ryte offers six Free Webmaster Tools on their website.
Use this Schema.org structured data generator to create JSON-LD & Microdata markups, including all of the required item properties and more.
Scraper is a very simple (but limited) data mining extension for facilitating online research when you need to get data into spreadsheet form quickly. It is intended as an easy-to-use tool for intermediate to advanced users who are comfortable with XPath.
Free SEO Spider Tool Screaming Frog is a desktop website crawler and auditor for PC, Mac or Linux which spiders websites’ links, images, CSS, script, and apps like a search engine to evaluate onsite SEO.
Combine your existing keywords in different ways to try and find better alternatives.
Find valuable keywords, with a little help from your friends. Simply create a search scenario and ask your contacts to type in the keywords they would use to solve it.
An all-in-one toolbox made for SEOs. SEER opened up its internal toolbox for everyone in the world to use.
Have specific keywords that you want to keep close tabs on? SEMRush has a Position Tracking tool on their free interface, which allows you to track your organic position for up to 10 keywords and allows you to compare these keywords against your competitors.
The Fast, Free & Detailed Alternative to the Google AdWords Keyword Planner Tool
Enter your base term and the tool will create a list of the most popular keyword phrases that all start with your core term – using Google, Amazon, YouTube, and Bing “Suggest” databases.
This suite of tools from the Gadget lab includes several Excel plugins, a content strategy generator, and more.
Mixes lists of keywords together to create larger lists. Want to mix various location keywords with various service keywords? No problem – just run them through this keyword mixer.
21 Premium SEO Tools on one platform.
One platform. All of SEO. Rankings, on-page, backlinks, and reports — all in one easy-to-use toolkit.
With the free download, you’re able to access these great tools:
- Rank Tracker: Track how you (or the competition) are performing for different keyword searches. Then, find the data you need to improve your rankings and steal traffic from the competition.
- Website Auditor: Helps you perform audits in seconds, while showing you how to optimise at every step of the way.
- SEO SpyGlass: Explore over 100,000 competitor backlinks and use data to shape your link building campaigns.
- Link Assistant: Manage all of your links and build partnerships all under one roof. I even use this tool to find guest blogging opportunities.
A Powerful SEO Toolbox for your Browser. Check any webpage for a huge selection of SEO parameters on the fly, with the free SEOquake browser extension.
- Conduct on-page SEO audit in a flash
- Examine internal and external links
- Compare domains and URLs in real time
- Export all data into a file
A suite of over 40 SEO tools covering everything from keyword research to rank tracking. It also generates various SEO reports.
SEO Hero helps you to create great content strategies finding every single concept, entity, and N-Gram related to your topic or keyword. Say goodbye to keyword-centric SEO and get into a new era of search engine optimization with SEO Hero.
Seobility checks your complete website, by crawling all linked pages. All found pages with errors, problems with the on-page optimization or problems regarding the page content like duplicate content are collected and displayed in each check section. Of course, you can also analyze all problems of a single page in our page browser.
This tool simulates Google’s search engine results pages (SERPs). Use the form below to enter the title, meta description, and URL of your web page, and this tool will generate a virtual search result listing based on your input.
The SERPs Keyword Research Database is a free tool that allows you to search for high-value keywords and then filter the results to build a list of relevant results.
SERPs’ Keyword Rank Checker tool shows you the top 250 search results, along with CPC and search volume data, for any keyword or phrase, and allows you to tailor your results by domain, location, and device.
SERPs’ Google Location Changer – Google no longer allows you to manually change your location. But SERPs has your back! We created our own tool to recreate this feature.
Check your Search Engine Ranking Position quickly and accurately using our free tool. SERPROBOT is a free google ranking checker you can use to find your websites google search ranking position instantly in real time for FREE!
This tool allows you to determine the percentage of similarity between two pages. The exact percentage of similarity after with a search engine may penalize you is not known, it varies from search engine to search engine, Your aim should be to keep your page similarity as LOW as possible.
- Benchmark against your competitors and industry
- Reveal your competition’s analytics & online strategy
- Discover new opportunities – partners, leads or affiliates
- Identify emerging trends and new players
- Understand consumer intent and journey
Siteliner is a free service that lets you explore your website, revealing key issues that affect your site’s quality and search engine rankings like Duplicate Content, Broken Links, and Page Power.
A complete set of text tools is now at your fingertips. Check plagiarism, rewrite an article, run a spell checker, count words or change text case.
- Plagiarism Checker
- Article Rewriter
- Grammar Checker
- Word Count Checker
- Spell Checker
- Online MD5 Generator
- Change Text Case
- Merge Words Online Tool
- Image to Text Converter
- Translate English To English
Small SEO Tools is a hub of free and online SEO tools. These are very important for every webmaster’s newbie and exciting one because such tools are basic tools which help your website to achieve high ranking on Google and other search engines
Social mention offers real-time social media search and analysis. Enter a search term and see who’s sharing what, right now.
Scrapes Google, Bing, Yahoo, Wikipedia, Amazon, YouTube, and Answers.com to generate hundreds of keyword ideas from a seed keyword.
Find the necessary tools to ensure that your positions are constantly growing, and SEO-promotion has turned into a comfortable and enjoyable occupation
The number of positive reviews that your business has can have a direct impact on how your business ranks in the local map pack in search results and how customers perceive your brand. So, it’s in your best interest to get more customers to leave reviews for your business. This free tool creates direct links to do just that.
The free tool scans up to 150 listing sites.
- Scan your listings
- Identify faulty listings
- Fix faulty listings
TalkWalker helps you monitor the web for new mentions of your brand or highly desired keywords.
Test and validate your robots.txt with this testing tool. Check if a URL is blocked, which statement is blocking it and for which user agent.
The quick, easy, web-based way to fix and clean up text when copying and pasting between applications. Remove email indents, find and replace, clean up spacing, line breaks, word characters and more. Perfect for tablets or mobile devices.
Find topic ideas. Explore the most popular questions connected to your keywords. See what users search for on the internet and tailor your content to answer that.
Blend & Mix the keywords you need and upload them to your PPV marketing campaigns to maximize traffic.
Local SEO Business Listing Audit. Just enter your business information for a free business listing citation finder checker.
The Wayback Machine lets you relive those moments for your website; the tool is the most complete historical archive of the internet. It allows you to see what a website used to look like. So, if a page begins to drop in its organic ranking over the course of 6 months, you can use this tool to see the old content that used to be on the page!
Use this free Google SERP snippet optimization tool as a guide when creating your Title and Meta descriptions. Get creative – the page title that appears in search engines is like an advertisement for the page.
Search rank tracking – Unlimited, beautifully designed reporting to show you where you or your clients rank in Google.
Keyword research tool – Find profitable keywords in seconds that will start generating massive traffic to your site.
Do you want more data on a keyword? Whether it is for SEO or PPC, you’ll get an overview on everything. From volume to seasonality, to cost per click data, Ubersuggest keyword tool will show you everything for free.
See how well a page follows the Google guidelines.
Run a free website speed test from multiple locations around the globe using real browsers (IE and Chrome) and at real consumer connection speeds. You can run simple tests or perform advanced testing including multi-step transactions, video capture, content blocking and much more. Your results will provide rich diagnostic information including resource loading waterfall charts, Page Speed optimization checks and suggestions for improvements.
WhereGoes does 1 thing: it takes a URL and shows you the entire path of redirects and meta-refreshes that leads to the final destination. It’s a unique utility that lets you troubleshoot links and perform competitive intelligence in a way that wasn’t possible before.
Local Citation Finder. Discover where to list your business, examine your competition, and monitor your citation growth for better local search rankings.
SEO & Website Analysis by WooRank provides a deep SEO analysis covering SEO, Mobile, Local and Usability.
Word to clean HTML is a free converter tool for documents produced by Microsoft Word and similar office software. Word to clean HTML strips out invalid or proprietary tags, leaving clean HTML behind for use in web pages and ebooks.
WordStream’s free keyword tools for SEO and PPC are an integrated, actionable suite designed to help search marketers with keyword suggestion, keyword grouping, keyword analysis, long-tail keyword research and negative keyword discovery.
Download the Scout Chrome browser extension and discover the high-performing keywords in your market, in seconds.
Xenu is a simple internal link checking tool that helps you find broken links on your website. This is important because you want to make sure that the page authority of one page is able to spread to the other related pages.
XML-Sitemaps offers probably the easiest sitemap creation solution anywhere. Great for smaller sites when you need a sitemap in minutes.
100% free web analytics software. Includes heat maps, form analytics, session reply, and many other features you typically wouldn’t see in a free tool.
Scan Your Listings on 50+ Services. See what’s missing from your online listings on leading sites. Google. Google Maps. Amazon Alexa. Apple Maps. Facebook. Bing. Yahoo. Yelp. It doesn’t matter which map, app, voice assistant, search engine, GPS system, or social network consumers use to find and engage with your business. What matters is that they discover accurate, complete, and compelling information at every turn.
Perhaps the only SEO plugin you’ll ever need for WordPress‐based websites. Allows you to optimize meta tags and content, generate instant sitemaps, and much more.