How to Create the Best Google Business Page

Crafting an unbeatable Google Business Page that stands out in the bustling regions of Spokane and North Idaho requires more than just a basic setup; it calls for a strategy infused with local SEO insights and a deep understanding of the community’s unique characteristics. At 2X Sales, we’re not just about creating digital footprints; we’re about etching your brand into the heart of the local community. Let’s dive into how you can make your Google Business Page (now part of Google Maps) resonate with the Spokane and North Idaho audiences, using a blend of our expert insights and external wisdom.

Step 1: Lay the Foundation with Verification

Starting on solid ground means getting your business verified. Google offers several methods, including postcard verification, phone, email, or even an instant method​​. For businesses in Spokane and North Idaho, this initial step authenticates your presence in the local area, making your business a trustworthy option for local searches. You can do this step yourself or reach out to 2X Sales for Research and Strategy help.

Step 2: Optimize Your Profile with Rich Details

Your Google Business Page is a digital storefront; make it inviting. Fill it with rich details like your business description, services, and history. Highlight what sets you apart in the Inland Northwest. What captures the essence of your brand but also caters to the local search intent​​​​? For guidance on crafting compelling digital content that speaks to the local audience, ask about our Expert Digital Content Creation services.


Step 3: Engage Through High-Quality Visuals

Visuals play a crucial role in storytelling. Your Google Business Page is no exception. Businesses with photos see significant engagement, such as 35% more clicks to their website​​. Capture Spokane’s beauty or North Idaho’s charm with captivating images of your business, products, and team. This visual engagement attracts locals and gives them a glimpse into your brand’s personality.

Step 4: Showcase Your Uniqueness with Attributes and Posts

Attributes and posts allow you to showcase what makes your business unique. Whether it’s being pet-friendly, offering free Wi-Fi, or highlighting your participation in local events in Spokane and North Idaho, these details matter​​. Regular updates, offers, and news keep your profile fresh and engaging.

Step 5: Cultivate Trust Through Reviews

Reviews are the lifeblood of local SEO. Encouraging satisfied customers to share their experiences enhances your credibility and strengthens your connection from Spokane to Coeur d’Alene and Sandpoint. Responding to positive and negative reviews shows that you value customer feedback and are committed to improving their experience.

Step 6: Monitor, Analyze, and Optimize

Success in local SEO is not a one-and-done affair; it’s an ongoing process of monitoring, analyzing, and optimizing. Use Google Insights to understand how customers interact with your listing and what drives them to your door. This data is invaluable for tweaking your strategy to better serve the Spokane and North Idaho markets.

Have problems with multiple locations or multiple businesses at the same location?

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We Can Do It for You

For personalized assistance and to dive deeper into optimizing your Google Business Page, contact us at 2X Sales. Together we’ll ensure your business ranks well on Google and becomes a beloved part of the Spokane and North Idaho community fabric.

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